5 Things I’m Still Shocked By From Dreamforce 2015

Dreamforce 2015 is long gone, but as we begin talking about where we’ll stay during #DF16 and planning out buying passes, there are a few shocking (great) things from #DF15 that I just can’t let go of yet…

1. DJ Cavem

While waiting in line at the Dev Zone in Moscone a sound stood out above the crowd that made you (or at least it did to me!) just have to stop and listen up- DJ Cavem rapping about sustainability. A surprising thing to hear above all the coding and app talk, but a welcome change to say the least!

Checkout DJ Cavem rapping about wheat grass… No really! It’s pretty awesome.

2. The Dreamboat

Taking over an entire cruise ship for a week, though temporary, is no small feat. The amount of planning and organization to make the Dreamboat possible is incredible. If you didn’t check it out last year, make that a must on your Dreamforce 2016 to-dos. Even a quick visit for happy hour will leave you stunned with the no-detail-too-small atmosphere they created.

Dreamforce Dreamboat

3. #RoadToDF15 Periscope

I’ve tried Periscope and I have failed. In fact I even recently uninstalled the app because I was tired of friends inviting me to watch some blogger bake something. It’s probably delicious, but I don’t have time for that during the work day… With that said- I ALWAYS made time for the #RoadToDF15 Periscoping. Someone behind the scenes would record around the studio as they setup and practiced lines right before going live. It was a great use of the app by a business and I loved hearing the more canny jokes they made before the real cameras began rolling. I will definitely reinstall my Periscope app in time for #RoadToDF16!

4. 150k Attendees

If the need for the cruise ship as a floating hotel didn’t already clue you in, Dreamforce is HUGE. 150,000 people attended Dreamforce 2015. Although not all of those people have full passes, attending the breakout sessions and keynotes, it’s still unfathomably big. I can tell you that it’s the Biggest Software Conference in the world and that entire traffic patterns in San Francisco are adjusted for it, but somehow you still won’t be ready for it. Or at least I wasn’t.

I’m sure I’ll face Dreamforce 2016 head on, armed with the same maps, directions, and perfectly laid out schedule as I did last year, but the biggest challenge will always be there- getting past the shock of how many people there are! Of course, I should make a small note here to say that despite the insane number of people, I hardly ever waited in line and everything was built to handle the masses. Dreamforce may be huge, but they can handle it!

5. Women’s Leadership Summit

The very idea of a Women’s Leadership Summit at a conference like this definitely shocked me. Marc Benioff admitting that Salesforce needs more women in leadership roles is a big deal. I believe it’s important that we acknowledge and show thanks for it. Of course I’m excited to see what results will come from their new initiatives, but even just admitting it out loud is a great step in the right direction.

Dreamforce Women's Summit


As a woman in technology who currently has the privilege of working in a truly open and diverse atmosphere and as someone who has also had great women mentors my whole life (high five mom), ‘women in leadership’ is something I think about often. Being a smaller company (Cloud on Tap), we have the benefit of really building this organization up as a place where both men and women can thrive. However I know from my own and others’ experience that this is much more of a battle in larger organizations.

It’s not to say that the men on top are wrong to be there. No way! But it’s great to see the acknowledgment that women are under represented in leadership positions and that’s something to keep in mind as we plan for the future.

“We’re going to try to be the change we are seeking. We’re going to be an example of great women’s leadership in our industry.” – Marc Benioff

In no particular order, these 5 things from #DF15 still have me shocked, amazed, and very excited for #DF16. Is it October yet?


Alison McConoughey is a Sr. Project Implementation Coordinator and Team Lead at Cloud on Tap. She has a special place in her heart for marketing automation, Charleston, and the oxford comma.

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Dreamforce 2015 Campus Map

This is the first Dreamforce for some of our Cloud on Tap-ers and we are all so excited! As a newbie it feels not so unlike signing up for your first semester of college classes (think WAY back!) and all the anxiety and excitement that can come with not knowing where ANYthing is. If you’re feeling the same way, Hi Nice to meet you, we’re not alone… and now we have a campus map. 🙂 Easily get directions to any Dreamforce venue and learn about after-hour events so maybe come September 15th, you can feel a bit less like a Dreamforce Freshman.

Save the Dreamforce 2015 Campus Map to your Google Maps by clicking on the star next to the map’s name.

(map may need to be zoomed in if this is your first time viewing it)


If you haven’t already signed up for Dreamforce 2015… What are you waiting for? Join us! Oh and be sure to enroll in sessions and keynotes as soon as you can. Check the map for suggestions to “not your average Keynotes” that will keep you thinking beyond the everyday-business box.


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Favorite 4- Dreamforce 2014

Hello blogging world! What better way to officially kick off this blog than with a recap of Dreamforce 2014!?!
Mike and Sikes were on site all week for their 3rd year in a row. Did you see them?

We decided to ask our favorite 2 what their favorite 2 things were at Dreamforce and here are the results…


1. Benioff Keynote, Customer Success Platform

“Our vision is to build the platform that allows you to connect. We know that if you engage deeply, interact, remember those customers, and create 1-to-1 relationships with them, you will have incredible success.” – Benioff

Learn More…

2. Breakout Sessions

Sessions help you gain insight on specific functionality of a piece of the Salesforce Puzzle.
Checkout Salesforce’s On-Demand Archive to view a little bit of what you might have missed!


1. Salesforce1 Sales Reach

“With on-the-spot marketing and selling tools, sales reps will now be able to deploy 1:1 campaigns tailored to prospects’ actions to advance buyers through the sales process—all from their mobile device.” Learn More…

2. Wave Analytics Cloud

“Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source—empowering everyone to make smarter decisions from anywhere.” Learn More…

It’s no surprise that they picked all of the awesome new features that will make our clients’ businesses run even smoother and help foster better relationships! It’s all about the relationship.

What was your favorite part of Dreamforce?