Gamification 101: What is it?

Hopefully by now you’ve heard of our new release – Ascent – the gamified e-learning solution for Pardot training. At Cloud on Tap, we think gamification is the future of learning and #CampCloud will teach you everything you need to know, starting with what Ascent actually is!

What is Gamification?

It’s the process of adding game elements and principles in a non-game context. It motivates users to participate by tapping into their basic desires for competition, status, and achievement.

A common technique is using a users’ desire for status. For instance, Ascent awards users with badges or points as they go through the levels. Competition can drive users to use a program so they can see their names on the leaderboard.

There are many benefits to gamified learning. People are less likely to remember something they read, and more likely to remember something they read and write, and even more likely to remember something that they actively DO. Now users can learn in a way that is entertaining and interesting to them, resulting in a better learning experience. Gamification also provides the user with instant feedback. A good model should challenge, involve, and teach.

Gamification aims to increase:

  • Engagement – Makes work seem like play.
  • Influence – Your content influences the audience and makes you the expert.
  • Loyalty – Provide convenience and your clients will come back time and again.
  • User generated content – Pictures, articles, videos or even just comments!
  • Time Spent – Users will spend more time on your site, using your valuable custom content.
  • Virality – Incentivize a user to share your product through social media and reach a wider audience.

Gamfication is a great way to align a business’ objectives with their customers’ motivations. It is changing the way people learn and we think it’s the wave of the future. Try it – playing games with work is a great way to build a better relationship with your clients.

To learn more about gaining access to Ascent, complete the form below:
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Welcome to Camp Cloud

Welcome To #CampCloud

#CampCloud!

It’s summertime and we’re feeling nostalgic. Summer camp, lake swimming, hiking, campfires… all fun things you can’t really do in Charleston, SC in the summer. It’s hot here!

So we’re spending our time in the great indoors building amazing content for our readers instead.

For the rest of this summer our awesome team will be publishing blog posts covering the basics and going in depth with some great tips and tricks for the following categories:

  • Pardot 101
  • Marketing Automation 101
  • Salesforce 101

We’ll continue to update our TwitterInstagram, and Pinterest and would love for you to join us if you haven’t already!

Additionally, a couple of the upcoming blog posts will also go more into what gamification is and why it’s the key to our new 24/7, on demand Pardot e-learning modules… You’ve probably seen all the tweets and posts about Ascent: Pardot Gamified E-Learning. Excited is not a big enough word for how we feel about it. After years of training businesses of all sizes how to use Pardot, we finally took all the tips, tricks, best practices, and regular training that were in our heads and put it “on paper” so to speak.  As Project Coordinators we try hard to pass on all of our knowledge and be there around the clock to answer every question, but it’s not always realistic. Ascent has made that possible for us and we’re very proud of the e-learning modules that our clients can now use as stand alone or in addition to a standard onboarding!

Mountains are calling

Well, that’s it for this little bit of housekeeping. We can’t wait for you to see what we have in store for #CampCloud and hope you subscribe to stay up to date!

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WeGoTogetherLike Pardot Select Partner

Pardot Select Partner

What do you think of when you hear “we go together like…” Peanut butter and jelly? Mac & Cheese? Ben & Jerry?

What you should think of is Cloud on Tap & Pardot because we are a Pardot Select Partner.

And we have been with Pardot from the beginning of the partner program. Our owners, Mike and Sikes, were part of Pardot’s first training course.

The Pardot Partner Program is designed to ensure every client receives the best customer experience by giving them access to skilled implementation and service partners. That’s us!

The program is made up of three tiers:

  • Certified Individual
  • Registered Partner
  • Select Partner

Each partner is placed into a tier based on metrics like customer satisfaction scores and Pardot consultant certification. Each tier has varying degrees of access to different tools.

Pardot Select Partner

As a Pardot Select Partner we have access to the highest level of benefits including:

  • Early access to features

  • Joint collaboration at webinars and events

  • Feedback and coaching

  • Email and phone product support

  • New feature training

How does this benefit you? Partners play an important role in leading customers through their Pardot journey. We specialize in marketing automation and we’re dedicated to helping you develop a strategy to facilitate your online marketing needs. Each client has a project coordinator to lead the onboarding, provide training specific to your business’ needs, and be there to answer any questions you may have. Our training covers the entire range of Pardot’s powerful marketing and lead nurturing capabilities.

We’re also Salesforce Partners which is a huge bonus to many of our clients who integrate Pardot with Salesforce. We understand your implementation from marketing to sales!

Thanks to our friend over at Bodega Brand for this fun graphic to honor Mike & Sikes! Now they’ll never forget how well they go together.

Ci0niU0UgAAicO-

Do you have a #WeGoTogetherLike favorite? It’s Ben & Jerry, isn’t it? Tweet it to us!

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Digital Marketing Favs of the Week- 4/15-21

This week we’re looking into tips to help gain MORE leads! Plus, what the internet has to say about new marketing and millenials.

5 Creative Ways to Grow Your Email List

1post

Everything the tech world says about marketing is wrong

2post

 

How to Generate Leads with Sponsored InMail on LinkedIn

3post

 

Content Preferences of Millenial B2B Buyers

4post

 

 

Stay up to date on Pardot and Salesforce by subscribing to our blog!
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Digital Marketing Favs of the Week- 3/17-3/23

Our digital marketing favs this week focus on B2B marketing strategies and startups which hold a pretty special place in our Cloud on Tap heart.

What Marketers Need to Know About The Instagram Algorithm

Instagram Algorithm

5 B2B Marketing Strategies You Need To Consider

B2B Marketing Strategies

The 7 Biggest Marketing Mistakes Every Startup Makes

Marketing Startup Mistakes

7 Brand New B2B Marketing Stats You Need To Know

B2B Pardot Marketing Stats

Happy Easter and check back next week for more digital marketing favs and another helpful post!
Stay up to date on Pardot and Salesforce by subscribing to our blog!
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digital marketing

Digital Marketing Favs of the Week- 3/3-3/10

Here are our top 4 favorite Digital Marketing articles this week!
Did you come across any great articles this week? Tweet Your Favorite To Us!

Marketing Tech’s Bumpy Road: Consolidation, Growth, and a New Frontier

digital marketing

 

How to Use Psychology to Improve Your Marketing Messages

digital marketing

 

Landing Pages for Lead Generation: 8 Conversion-Driving Tips

digital marketing

 

In Praise of Email

digital marketing
Stay up to date on Pardot and Salesforce by subscribing to our blog!
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digital marketing

Digital Marketing Favs of the Week- 2/26-3/3/2016

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. – Wikipedia.org

Our Marketing Team works hard staying up-to-date on the latest digital marketing trends and statistics (you know, proof that the trend is worth it!) and we thought it was about time to share some of our favs (favorites) with our readers. Check back weekly for our top 4!

Did you come across any great articles this week? Tweet Your Favorite To Us!

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Blog 1- Visual Content Marketing

 

37 Visual Content Marketing Statistics You Should Know in 2016

Blog 2- Visual Content Marketing2

 

22 Ways to Promote Your E-Book

Blog 3- Promote E-book

 

8 Brands That Have Mastered GIFs In Emails

Blog 4- Gifs in Emails
Stay up to date on Pardot and Salesforce by subscribing to our blog!
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Need Help With Pardot? Check out Cloud on Tap’s List of Pardot Help Resources

Trying to learn how to best utilize Pardot for your business? Feeling a bit lost? Check out our list of Pardot help resources:

 

Drip Programs

Email Templates

Forms

Landing Pages

List Segmentation

Scoring and Grading

Search Marketing

Tagging

 

Need more assistance from Pardot experts? Reach out to us HERE!